In addition to the boxed inserts, each chapter contains numerous examples of how actual Canadian and international businesses operate so that students can gain a better understanding of the dynamics of business practice in both Canada and elsewhere. Critical thinking questions appear at the end of each boxed insert to motivate students to think about what they have read. The fourth series–The Greening of Business–analyzes the steps that businesses are taking to be more environmentally friendly. The third series–Entrepreneurship and New Ventures–provides real-life examples of entrepreneurs who saw an opportunity to provide a new product or service in the marketplace, and the activities they carried out in order to be successful. The second series–Disruptions in Business–explains how existing businesses are being dramatically changed by new ways of doing business, and how entirely new industries are developing with astonishing speed and challenging traditional ways of doing business. The first series–E-Business and Social Media Solutions–describes how rapidly changing technology has provided business firms with many new ways to connect with customers.
Pearson education my lab master series#
The text contains four series of boxed inserts that are positioned at strategic points in the chapters. These apps allow students to understand business concepts in new and dynamic ways. Questions for Discussion at the end of each opening case direct student attention to important issues in the chapter that they should consider.Įach chapter includes a description of several useful apps that are related to the chapter material. Topics include coverage of familiar companies that are global leaders in their industries such as Spin Master (toys and entertainment), Maple-Leaf, Couche-Tarde (convenience stores), RBC, Tim Hortons, and Bombardier the impact of the legalization of marijuana stories about Canadian entrepreneurs and corporate leaders business successes and failures the increasing use of robots in business firms new product marketing the bitcoin and blockchain phenomenon and many others that will be of great interest to students. These chapter opening cases help students to bridge the gap between theory and practice. Your students respond using their own smartphones, tablets, or laptops. You can monitor responses with real-time analytics and find out what your students do – and don’t – understand.Įach chapter begins with a description of a problem or opportunity that is facing a Canadian company, or a general issue that impacts many different businesses in Canada. You pose a variety of questions that help students recall ideas, apply concepts, and develop critical-thinking skills.
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